Teacher Marketing and Outreach CampaignGrowing campaign to amplify teachers and elevate the teaching profession across the state of Minnesota.
ST PAUL (Jan 30, 2023)―The Minnesota Professional Educator Licensing and Standards Board (PELSB), the state agency that oversees the issuance and renewal of teacher licenses in the state of Minnesota, is announcing the continuation of a campaign designed to elevate the teaching profession and actively recruit more teachers especially from BIPOC communities. PELSB sponsored the first phase of the campaign that began in earnest in February 2022. After 18 months of deep community engagement and community-centered research through the Elevate Teaching Movement, PELSB has recommitted to the continuation and expansion of the campaign based on the learnings and needs identified by current teachers and communities that support them.
Beyond a traditional marketing campaign, Elevate Teaching will continue to mobilize individuals, especially from BIPOC communities, to be champions of the teaching profession. Through this movement, the aim is to transform the public narrative about the profession and to elevate teaching to the reverence it deserves for our children and in our society, starting in Minnesota.
Elevate Teaching utilized deep community engagement, to co-create an artist-designed and branded framework of 6 Key Messages & supporting ideas about the teaching profession. These ideas shift how we view, talk about and relate to teaching in a more nuanced and impactful way. The six messages are: Teaching is Creative. Teaching is Legacy. Teaching is Teamwork. Teaching is Community Building. Teaching is Opportunity. Teaching is Evolving.
This message framework forms the foundation of the Teacher Marketing and Outreach Campaign (TMOC) that will continue to be amplified across social media and expand its storytelling reach through individualized messaging toolkits, ads and media placements, merchandise, and new content channels. The campaign will also include strategic outreach, to expand and engage new audiences using this message framework. Outreach includes workshops, speaking engagements, career fairs, and community events, among other things.In addition, this campaign will also include more direct navigation to resources for those starting their exploration into the profession.
The campaign will serve both as a tool to engage and inspire individuals and communities to consider, reconsider or advocate for the profession of education, and also to provide an intentional community that fosters continued engagement through resource support.Champions for the teaching profession are invited to continue to support the movement, including current teachers, teacher preparation providers, school districts, local businesses, and parents, caregivers, and students alike. Opportunities to participate include nominating and sharing impactful teacher stories, spreading the message about the opportunities of the teaching profession, and showing appreciation for teachers by honoring them at the highest level. To conduct this work, PELSB has contracted both Plum Blossom Strategy LLC, led by Dr. Rose Wan-Mui Chu and Collectivity, led by Scott Cole and Shehla Mushtaq. Together these two partners will collaborate closely to achieve the aims of the Teacher Marketing and Outreach Campaign. There will be many opportunities to participate in the campaign as a champion to the teaching profession. Visit elevateteaching.us/toolkit for more information or contact Marketing Manager, Ashleyn Przedwiecki at ashleyn.przedwiecki@collectivity.coop.
